Graduated from HEC Paris and Bocconi University in Milan, I began my career in management consulting before moving into branding and communication at Ogilvy & Mather in Milan, where I worked with international brands including Ferrero, Nestlé Purina and Google.

Seeking a more hands-on and creative practice, I moved to India, where I spent time with artisans and immersed myself in traditional textile techniques, handmade fabrics and local craftsmanship.

This experience led me to found Aneesha Designs, a fashion and textile brand inspired by the sari and the art of draping. Developing the brand from concept to production allowed me to explore colour, materials, textiles and objects, while also shaping how I think about image, composition and visual storytelling.

Over time, these experiences have developed into a distinct visual perspective — one that brings together colour, materiality, composition and atmosphere to create images and worlds with a strong sense of character.

Today, I work across creative direction, art direction and set design, creating visual identities and brand worlds through a combination of image, material and space.