Graduated from HEC Paris and Bocconi University in Milan, I began my career in management consulting before joining Ogilvy & Mather in Milan, where I worked on branding and communication strategies for major international brands including Ferrero, Nestlé Purina and Google.

Looking for greater autonomy and creative expression, I moved to India, where I spent time with artisans and explored traditional textile techniques and handmade fabrics across the country.

Inspired by the sari and the art of draping, I founded Aneesha Designs, a fashion and textile brand rooted in colour, craftsmanship and experimentation.

Through Aneesha, I learned to develop products from concept to production, built a network of skilled artisans, and developed a deep understanding of textiles, materials and craftsmanship.

This experience shaped the way I approach creative direction today — through colour, material, composition and a constant search for the details that give a brand its character.